3 July 2017

MedaPhor signs international deal to sell ORSIM®


MedaPhor is delighted to announce that it now has official reseller partner status to sell ORSIM, the ground-breaking bronchoscopy simulator, directly to customers across the UK, Europe and North America.

Effective from 1st June 2017, the deal will see MedaPhor selling the simulator on an exclusive basis in the UK and hold preferred supplier status in the United States and Canada.  In addition, MedaPhor also has an agreement to sell across France, Germany and the Benelux region.

Founded in 2006 by Dr Paul Baker, a leading anaesthesiologist and internationally recognised airway management expert from the University of Auckland, the simulator, manufactured by Airway Simulation Limited, is a pioneering portable simulator to help teach bronchoscopy to staff and students in training centres and hospitals.

Complete with a range of high definition virtual anatomy and pathology, users can develop the skills, dexterity and knowledge they require to operate a fully functional bronchoscope to the highest standard within a self-directed, patient-free and tutor-free learning environment. Dr. Margot Baker, Director and Co-Founder at Airway Simulation Limited, comments:

“We have had a relationship with Inventive Medical in the UK for a number of years but were looking to expand and strengthen our global sales network in a number of key regions. MedaPhor are experts in medical simulation markets in Europe and the USA, as well as the UK, which made them the obvious choice for us. We’re excited about the future of this partnership.”

Ian Whittaker, Chief Operating Officer at MedaPhor, concludes:

“The ORSIM simulator is an exceptional training tool that complements our current medical imaging simulation portfolio and approach to educational excellence. We’re delighted to have expanded our partnership with Airway Simulation Limited and look forward to growing sales of the ORSIM simulator in these markets.”

For further information on ORSIM visit www.orsim.co.nz or contact sales@medaphor.com to arrange a demonstration.

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